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TD brings Canada together to celebrate 150 years
the challenge.
To celebrate Canada's 150th birthday TD wanted to give back to the beloved country we call home. Prepared to invest in communities across the country, TD wanted to not only be visible as a brand but, to build on its brand perception by making a real impact for Canadians across the country.
So, how can TD improve brand perception amongst Canadians by giving back to communities from coast to coast?
the insight
As the pace of life around us intensifies, and more people relocate for city living, Canadians value outdoor spaces in their communities more than ever. While Canada is known for its rich forestry, nature and picturesque mountain, 75% of Canadians surveyed felt the few community green spaces they did have access to could use an improvement.
where I came in
In partnership with the TD team, I was brought on to lead the strategy behind this incredible campaign. Additionally, I worked closely with 150 local municipalities across Canada to drive excitement and maintain the momentum of the ongoing projects through a strong, multi-layer go-to-market strategy.
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