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Aphria has a good thing growing
the challenge.
With a commitment to give back to both people and the planet, Aphria needed a social impact strategy and platform all their own.
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So, how do we authentically bridge the gap between Aphria and its relentless pursuit to leave the world a better place with this social impact platform?
the insight
While we couldn't directly connect cannabis with wellness, there were many studies showing that cannabis in fact had positive benefits. From there, making the connection between the plant itself and the overall benefit of plants was a no brainer.
where I came in
To bring this platform to life, I led the development of a holistic brand and communication and media strategy that left no stone unturned.
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